Paid Social (Digital) Marketing Manager

Join us as our next Paid Social (Digital) Marketing Manager at the LEGO Group. In this role, you will craft impactful social media campaigns across paid social and proximity channels, boosting brand awareness, footfall, and sales for LEGO Retail. You will manage media agencies, collaborate across teams, and champion digital innovation with a shopper-first mindset.

We offer a hybrid working model called Best of Both, requiring 3 days in the office and 2 days remote. No relocation assistance is provided.

Core Responsibilities

1. Develop and execute globally focused paid social campaigns.
2. Support media deployment and optimization alongside the Senior Digital Manager.
3. Manage media agencies to ensure smooth campaign execution.
4. Oversee creative feedback for high-quality campaign delivery.
5. Implement hyper-local marketing strategies to increase store and LEGO.com traffic.
6. Lead social tools and product feeds implementation, ensuring top performance.
7. Contribute to building digital expertise within the team.

Required Skills and Experience

1. Proven expertise in Paid Social media strategy, campaign execution, and measurement.
2. Experience managing external agencies, vendors, and budgets.
3. Strong understanding of social platforms (Facebook, Instagram, Pinterest, Reddit) and analytics tools.
4. Ability to connect digital KPIs to business goals with a creative, shopper-centric approach.
5. Excellent communication, collaboration, and process improvement skills.

This role is part of LEGO Retail’s Global Retail Marketing team, working closely with multiple locations including Billund, London, and Boston. We review applications continuously and encourage early application.

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