Digital Merchandiser

Job Description

Our client, a leading beverages company, is hiring a Digital Merchandiser to execute digital strategies for all customer journeys. support the Merchandising department with reporting, data input and item/offer setup. You will identify and resolve system and customer issues.

Responsibilities

• Analysing key product and category trends from internal and external search data and implementing trading opportunities
• Monitoring search/category/landing page CTRs and CVRs and improving performance through A/B testing, page personalisation, ranking strategies and AI integration.
• Championing customer journeys and experience through the optimisation of promotional campaigns/pages online, relevance and useability of search and navigability of product range.
• Ensuring product details are captured, displayed and optimised effectively for customers, SEO and performance marketing.
• Work collaboratively with all commercial departments to simplify digital strategy and propositions.
• Ensuring all products are accurately listed and well represented with persuasive stories, accurate attributes and social proof.
• Brief online creative and manage ad-hoc changes to the website, such as promotional information, content updates and product amends through Adobe Workfront.

Requirements

• Substantial digital merchandising or digital marketing experience.
• Strong understanding of the online customer journey and consumer behaviour.
• Demonstrable ability to interrogate data and make data-led decisions.
• Working knowledge of SEO and performance marketing.
• Experienced Microsoft Office user, especially Excel.
• Experience with Digital Merchandising or search/browse platforms.
• Experience with analytic tools like Adobe, PowerBI or Google Analytics.
• A passion for wine or a willingness to learn.

This is a full-time, permanent position working Monday-Friday. This is a hybrid role with a minimum of 2 days in the office in Theale.

Our client offers an excellent remuneration package and excellent career progression prospects.

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