ATOLEA Jewelry is a rapidly growing women’s eCommerce jewelry brand whose mission is to create high-quality, affordable, and 100% waterproof jewelry that enhances our customers’ everyday lives!
We seek a strategic and data-driven Retention Marketing Manager to elevate our customer lifecycle programs, boost repeat purchases, and build lasting relationships with our community.
Job Summary
As our Retention Marketing Manager , you’ll develop, implement, and optimize end-to-end lifecycle marketing strategies to increase customer lifetime value, amplify profitability, and maximize customer retention across lead generation, email, SMS, push notification, WhatsApp, direct mail, and loyalty channels.
Responsibilities
- Retention Strategy Development: Create and implement a comprehensive retention strategy, including lead generation, email, SMS, push notification, WhatsApp, direct mail, and loyalty programs to increase customer lifetime value, amplify profitability, and maximize customer retention.
- Lifecycle Automation Strategy, Management & Optimization: Strategize, implement, quality-assure, and optimize email, SMS, push notification, WhatsApp, and direct mail retention marketing automations (flows).
- Quarterly Campaign Calendar Planning: Create a quarterly broadcast campaign calendar, evaluating historical performance, upcoming key dates, brand goals, and offers to inform campaign marketing event recommendations.
- Lifecycle Campaign Strategy, Management & Optimization: Strategize, implement, quality-assure, and optimize email, SMS, push notification, WhatsApp, and direct mail retention marketing broadcast campaigns.
- Lead Generation: Strategize, implement, quality-assure, and optimize lead generation opt-in methods to maximize zero-party contact data.
- Customer Segmentation & Personalization: Leverage customer and lifecycle data to build segmented, personalized, and behavior-driven retention marketing automations, campaigns, and experiences.
- Copywriting: Craft compelling, on-brand, short, direct-response copywriting that obliterates indifference, resonates, and strikes a nerve.
- A/B Testing & Experimentation: Strategize, implement, and evaluate rigorous A/B testing on retention marketing subject lines, preview text, sender name, send times and delays, copywriting, design, content, message type, offers, call-to-actions, and landing pages to maximize engagement, submit form rates, conversion rates and revenue.
- Deliverability: Evaluate and optimize retention marketing channel deliverability to ensure optimal inbox placement and performance.
- Loyalty & Referral Programs: Manage and evolve our loyalty and referral programs to increase repeat purchases and advocacy.
- Data Analysis & Reporting: Track, analyze, and report on retention marketing performance, KPIs (including LTV, repeat purchase rate, churn), and optimizations, making data-backed recommendations for continuous improvement.
- Compliance & Best Practices: Ensure all email and SMS campaigns comply with regulations such as CAN-SPAM, GDPR, and TCPA.
- Cross-Functional Collaboration: Work closely with design and product teams to align messaging with brand strategy and ensure a cohesive customer experience.
- Customer Insights & Trends: Stay up-to-date with retention marketing industry trends, new tools, and best practices to keep our retention marketing efforts cutting-edge.
Qualifications
- 3+ years of experience in DTC eCommerce retention/lifecycle marketing.
- Deep hands-on experience with the retention marketing platforms Mailchimp forms, Klaviyo email & SMS, PushOwl push notifications, Charles WhatsApp, and PostPilot direct mail.
- Strong analytical skills with experience in data-driven marketing and retention marketing KPI tracking.
- Proven track record of increasing CLTV and reducing churn through creative retention tactics.
- Excellent copywriting and content review skills, with an eye for on-brand tone and visual storytelling.
- Understanding of customer psychology and behavior-based marketing.
- Deep experience strategizing and running A/B experiments to optimize performance.
- Familiarity with email, SMS, and WhatsApp compliance regulations.
- Ability to manage multiple retention marketing channels and deadlines efficiently.
Why Join Us?
- Be part of a rapidly growing, mission-focused, innovative brand committed to industry-leading excellence.
- Opportunities for long-term professional growth, learning, and development within a rapidly expanding brand.
- A collaborative, empowering, and dynamic work environment and company culture.
How to Apply
If you’re passionate about crafting impactful customer journeys and driving growth through innovative, data-driven retention strategies, we’d love to hear from you! Please submit your:
• Resume
• Cover letter
• And a portfolio of past retention marketing successes that showcase your strategic thinking and results
Join us in shaping the future of premium, affordable, and 100% waterproof jewelry!
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