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Womenswear and Homeware PR Coordinator – Part-Time, London
Client: Couverture & The Garbstore
Location: London, United Kingdom
Job Category: Other
EU work permit required: Yes
Job Reference: bc56cd6d971e
Job Views: 8
Posted: 26.04.2025
Expiry Date: 10.06.2025
Job Description:
Overview: We are looking for a motivated, adaptable and dynamic part-time womenswear and homeware PR coordinator to join our team.
About Couverture & The Garbstore: Established by husband-and-wife duo Emily Dyson and Ian Paley in 2008, Notting Hill based concept lifestyle store Couverture & The Garbstore has quickly gained cult status through their ‘shop independent’ philosophy, championing emerging and independent brands from around the world.
We are a company that prides ourselves on our independent, creatively driven approach both in the brands we work with and in the way we develop our roles and people.
PR Responsibilities:
- Proactively pitch new season product and stories to top tier womenswear and homeware media for product placement
- Drive Couverture & The Garbstore as a world-class shopping destination via international press, visitor guides and other consumer-facing platforms across online, print and socials
- Proficient in preparing monthly coverage reports to share with wider marketing team
- Liaise with Store Managers for sample product loans and call ins in a timely and efficient manner
- Conduct in-store appointments with journalists, stylists, VIPS and influencers
- Handle VIP dressing / loans to maximise brand awareness
- Research, manage and grow influencer relationships to drive awareness of Couverture & The Garbstore
- Manage and coordinate in-store events
Ideal Candidate:
- Have an excellent network of womenswear, homeware, lifestyle press contacts including but not limited to nationals and supplements, consumer, style and trade
- Have an established list of influencers and key industry players
- Have an established list of womenswear and homeware stylists for press call ins and appointments
- Be able to work independently and proactively
- Be able to work efficiently with other departments such as web, creative, retail
- Have a minimum of 3+ years of experience in fashion and/or lifestyle PR and communications industry
- Have an understanding of competitors and market activity
- Bachelor’s degree in marketing / PR / communications or related field
- Proficient in Microsoft Office & Photoshop
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