Job Title: Creative Lead – Designer
Location: Hybrid (Leeds)
Type: Full-time
Salary: Competitive, based on experience
Reports to: Marketing & Managing Director
About Smile White
Smile White is a fast-growing, consumer-centric dental brand redefining the future of at-home oral care. Built by dentists, powered by innovation, and loved by customers, we combine premium products, professional care, and cutting-edge digital experiences to deliver smile confidence at scale.
We’re looking for a bold and visionary Creative Lead – Designer to bring our brand to life across every touchpoint. This is a key role for a creative powerhouse with a strategic mindset, a strong aesthetic eye, and a track record of shaping brands people feel.
What You’ll Do
- Lead and shape visual direction across all brand and campaign assets — from big-idea concepts to beautifully crafted executions.
- Design high-impact creative for META platforms (Facebook, Instagram), from performance ads to thumb-stopping video content.
- Own the development of brand assets across digital, social, packaging, e-commerce, email, and more.
- Collaborate with marketing, content, and product teams to create cohesive, conversion-driven designs with emotional resonance.
- Ensure brand consistency across all creative outputs while pushing the aesthetic forward.
- Brief, direct, and review external creatives, freelancers, or agencies as needed.
- Stay ahead of creative trends in B2C, beauty, wellness, and tech, and bring bold inspiration to the table.
What You’ll Bring
- 5+ years of experience as a designer or creative lead, preferably within high-growth consumer brands.
- A strong portfolio that shows work for big brands, ideally with experience in beauty, wellness, lifestyle, or tech.
- Proven success creating high-performing content for META platforms (FB/IG) – both static and video.
- Deep understanding of B2C marketing principles and performance-driven creative.
- Excellent knowledge of Adobe Creative Suite, Figma, and motion tools like After Effects or similar.
- A strategic thinker who can balance creative craft with commercial goals.
- An obsession with detail, a love for storytelling, and the ability to make ideas feel premium, modern, and human.
Bonus if you have:
- Experience in DTC or subscription brands
- Video editing and animation skills
- Worked in a startup or fast-paced scale-up environment
Why Smile White?
- Shape a brand that genuinely changes people’s lives
- Join a team of creators, challengers, and builders
- Hybrid working, generous holidays, and employee discounts
- Room to lead, grow, and own your creative vision
How to Apply
Please submit your portfolio and CV to claudia.armitage@smilewhite.co.uk. We want to see your best work – especially anything META, B2C, or brand-defining.
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