Are you ready to join a growing company in the digital healthcare space? We’re looking for a Digital Marketing Executive to help support individuals facing fertility challenges. If you’re passionate about digital marketing and want to make a difference, this role is for you!
Position: Digital Marketing Executive
Location: Central London (Hybrid working – 1 day in the office, 4 days from home)
Salary: Starting from £30k
Role Summary:
As our Digital Marketing Executive, you’ll manage content and campaigns on our website, social media, and email marketing. You’ll work with our team and partners to create and improve our marketing materials. Your role will help make our digital presence engaging and effective.
Key Responsibilities:
Website Management
- Event Videos: Manage the process from briefing to uploading event videos, including creating thumbnails and analysing performance.
- Content Management: Approve, upload, and organise blog posts, ensuring they are optimised and current.
- Marketing Materials: Design and update marketing materials on the website.
B2B & B2C Social Media
- Social Media Planning: Work with our social media partner to manage and approve monthly social media plans.
- Content Sharing: Share relevant news, statistics, and trends that align with our brand.
- Lead Generation: Create and promote downloadable guides with the sales team.
- Performance Analysis: Review and report on the performance of lead generation guides.
Email Marketing
- Newsletter Management: Manage the creation, delivery, and analysis of the monthly newsletter.
- Event Emails: Oversee the creation and optimisation of event-related email templates.
- Email Analysis: Analyse email campaigns and suggest improvements.
What We Are Looking For
- Education & Experience: Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience). 1-3 years of experience in digital marketing.
- Skills: Experience with website management, content creation, and digital marketing campaigns. Knowledge of B2B and B2C social media strategies and email marketing best practices. Proficiency in tools like Google Analytics, Hootsuite, Mailchimp, HubSpot, Canva, Photoshop, Meta, TikTok, and LinkedIn. Excellent communication and analytical skills. Ability to work independently and as part of a team.
- Preferred Qualifications: Experience in the digital healthcare industry or with companies focused on equality, diversity, and inclusion. Knowledge of event management, lead generation, SEO, and SEM.
What We Offer
- Competitive Salary & Benefits: Enjoy a competitive salary and benefits package.
- Career Growth: Opportunities for career growth in a fast-growing business.
- Work Environment: A supportive work environment that values flexibility and work-life balance.
- Professional Development: Opportunities for professional growth and development.
- Meaningful Impact: Make a real difference in the lives of people facing fertility challenges.
This role is perfect for someone looking to advance their career in digital marketing while making a positive impact. Apply now or contact the Account Manager at sarah@ark-recruitment.com.
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