Senior Paid Media Executive

• Senior Paid Media Executive
• D2C – Durables
• Hybrid 1/2 days in the office
• £40,000 + Package

The Brand:

• High-street brand name, developed over the past 10+ years. £ Multi-Million turnover.
• Uniquely themselves. They have stayed true to their core brand identity to stand the test of time and become market leaders.
• Growth firmly on the agenda including expanding their product and service offering, further international growth and new brand acquisition.
• Excellent reputation for quality and exceptional customer experience. Keeping customers at the centre of everything they do and deliver.
• Fantastic reputation from employees. Known for their positive culture.

• Hybrid working, 1 – 2 days in the office
• Employee benefits include discounts/ rewards and incentives / Pension / Discounts on products / L&D budget / 25 days holiday + 8 Bank Holidays

What I am looking for:

• Hands on delivery of PPC campaigns, in house delivery, including the review and daily performance over accounts
• Supporting in the continued build and improvement of the overall Paid Media strategy
• Multi-million £ budget management
• Manage the PPC automation and devise and deliver key automation initiatives.
• Hands on bid management and daily account optimization.
• Conduct keyword research, market research, audience segmentation and competitor analysis.
• Build and manage relationships with external partners (Google & Bing).

The successful candidate must have:

• Hands on experience with paid search/ PPC platforms and able to display experience of managing large budgets
• Confident in providing accurate monthly forecasts with the support of the head of digital
• Strong knowledge of Excel and Google Analytics with a passion for data analysis and data driven decision making
• Able to develop a long-term strategy with hands-on ability to get things done
• You are commercially minded, appreciating and using the impact digital experiences have on customer outcomes and business results
• Experience working with ad serving platforms, direct and third-party bid management platforms, onsite analytics and intelligence tools.

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